At OPI, we take the Professional Beauty Industry, the people who work in it, and the
people who benefit from its services very seriously. We care about their wellbeing and
dedicate ourselves to providing them with the finest Professional Beauty products
That is why we are so passionate about fighting against the diversion of our Professional products. Diversion takes money away from Salon and Spa Professionals and puts it in the hands of those who are not entitled to it, as well as putting potentially tainted product into
the hands of your customers.
OPI has spent tens of millions of dollars fighting diversion through product coding,
investigative and legal services and litigation, terminations, education, and communication.
Let’s keep Professional Beauty Products in Professional Salons.